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Sofia, a salesperson, is on her client's company website and is studying about the company's work environment, corporate culture, and their short and long-term goals.

Sofia, a salesperson, is on her client's company website and is studying about the company's work environment, corporate culture, and their short and long-term goals. In this context, Sofia is trying to understand the organizational buying process based on: 


Group influence 


Social influence 


Individual influence 


Organizational influence

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