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software development company runs an advertising campaign for one of its products emphasizing that it is the most preferred financial software brand. The d also
software development company runs an advertising campaign for one of its products emphasizing that it is the most preferred financial software brand. The d also states, "Thousands of customers have switched over to our software." The company is making use of an appeal.
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favorable price
emotional
product popularity
news
product feature
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
