Solo Assignment $|$ Calculate Market Share Using Online Data $|$ Due Tuesday

$4$ of $6$ questions remaining

Assignment Content

Instructions

Before You Start

Before working on this assignment review Videos $18$

Answer

$2$ Multiple choice questions

$1$ Matching question, and

$3$ Fill$-$in$-$the$-$blank questions. For Fill$-$in$-$the$-$blank questions below that ask for numbers:

Enter only numeric whole numbers.

Do not include symbols such as dollar signs, $"$$$"$ etc..

If needed, round your answer to the nearest whole number. For example, if your solution to the problem is $$12,345\mathrm{.}67,$ then submit $12346$ as your answer.

Submit or Save

After answering all questions below, click the Submit button$$lower right of this page$$to complete your assignment submission.

You will not be able to change your answer after submitting.

If you need more time, click the Save and Close button$$also located on the lower right of this page$$and you can come back later to finish the submission.

Academic Integrity

By submitting this assignment, you agree to this statement: I hereby declare that the work presented in this submission$/$assignment represents my own, independent effort and work $($unless part of a team assignment$),$ and meets stated expectations found within Boston University's Academic Conduct Code.

View Correct Answer Explanations

After you click submit, a panel will open on the right side of your screen with your overall assessment results.

Click "View Submission" on the bottom of the panel to see:

Individual Question Scores

Correct Answers

Automated Question Feedback with explanations of correct answers from your faculty.

Mondelez International, Inc. Market Share

Through the following series of questions, you will demonstrate your ability to locate online data and use it to calculate market share.

The company you will focus on is Mondelez International, Inc. $($US stock ticker symbol MDLZ$),$ one of the world's largest snacks companies. Like Questrom Bakeries, Mondelez makes cookies. It produces products like Chips Ahoy chocolate chip cookies, Oreo Cookies, Ritz crackers and many other well known brands.

As you proceed through the five questions below, we will begin by having you look at the North American Industry Classification System $($NAICS$)$ database. This database classifies industries and firms using broad to narrow definitions usually identified by $36-$digit codes. The more digits, the narrower the industry definition.

First, decide which $6-$digit NAICS code best describes what Questrom Bakers and Mondelez do as a business.

Next, use the $6-$digit code to find the total sales volume in U$.$S$.$ dollars for $2017.$ This defines our total market as defined by the NAICS code.

Now onto calculating Mondelez's market share! We now know the size of the US market. Using the government database called the Electronic Data Gathering, Analysis, and Retrieval system $($EDGAR$),$ explore $10-$K reports to find total revenues for Mondelez in $2017.$Solo Assignment $|$ Calculate Market Share Using Online Data $|$ Due Tuesday

$4$ of $6$ questions remaining

Assignment Content

Instructions

Before You Start

Before working on this assignment review Videos $18$

Answer

$2$ Multiple choice questions

$1$ Matching question, and

$3$ Fill$-$in$-$the$-$blank questions. For Fill$-$in$-$the$-$blank questions below that ask for numbers:

Enter only numeric whole numbers.

Do not include symbols such as dollar signs, $"$$$"$ etc..

If needed, round your answer to the nearest whole number. For example, if your solution to the problem is $$12,345\mathrm{.}67,$ then submit $12346$ as your answer.

Submit or Save

After answering all questions below, click the Submit button$$lower right of this page$$to complete your assignment submission.

You will not be able to change your answer after submitting.

If you need more time, click the Save and Close button$$also located on the lower right of this page$$and you can come back later to finish the submission.

Academic Integrity

By submitting this assignment, you agree to this statement: I hereby declare that the work presented in this submission$/$assignment represents my own, independent effort and work $($unless part of a team assignment$),$ and meets stated expectations found within Boston University's Academic Conduct Code.

View Correct Answer Explanations

After you click submit, a panel will open on the right side of your screen with your overall assessment results.

Click "View Submission" on the bottom of the panel to see:

Individual Question Scores

Correct Answers

Automated Question Feedback with explanations of correct answers from your faculty.

Mondelez International, Inc. Market Share

Through the following series of questions, you will demonstrate your ability to locate online data and use it to calculate market share.

The company you will focus on is Mondelez International, Inc. $($US stock ticker symbol MDLZ$),$ one of the world's largest snacks companies. Like Questrom Bakeries, Mondelez makes cookies. It produces products like Chips Ahoy chocolate chip cookies, Oreo Cookies, Ritz crackers and many other well known brands.

As you proceed through the five questions below, we will begin by having you look at the North American Industry Classification System $($NAICS$)$ database. This database classifies industries and firms using broad to narrow definitions usually identified by $36-$digit codes. The more digits, the narrower the industry definition.

First, decide which $6-$digit NAICS code best describes what Questrom Bakers and Mondelez do as a business.

Next, use the $6-$digit code to find the total sales volume in U$.$S$.$ dollars for $2017.$ This defines our total market as defined by the NAICS code.

Now onto calculating Mondelez's market share! We now know the size of the US market. Using the government database called the Electronic Data Gathering, Analysis, and Retrieval system $($EDGAR$),$ explore $10-$K reports to find total revenues for Mondelez in $2017.$