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CASE STUDY 2 One IS, Many Cups of Coffee Ben Vollmar had a vision. His small college town needed a cof- fee shop, and he loved coffee. He was soon to graduate from the $10,000. college and recognized an opportunity. Flatlands Coffee began, at his money with a Kickstarter campaign raising enough money to get started. He estimated that he needed His MIS class gave him an idea; he might be able to raise least as a vision. To act on that vision, Ben set off to master the art Kickstarter is a global crowdfunding platform. In its first of coffee making, discovering the many nuisances of coffee prepa- 8 years, it raised more than $2 billion in funding for 250,000 differ- ration, and deciding on his particular blend. Then it was time to ent creative projects. Kiekstarter projects range from films to video turn his idea into a business. games to journalism to food and coffee shops. On Kickstarter, Ben hunted for store locations around town as he began to ners of the projects offer tangible rewards for investors willing develop his business plan. His first big challenge was going to be to make an initial investment in the project. Eagerly, Ben launched ow