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Expert Q&A Done Best furniture LLC is a Sohar based company that is specialised in the office and home furniture. The company is especially famous for creating antique design preferred by the Omani customers. Best furniture is having its own facility for plantation of trees to ensure high quality of material and reliable supply. Company also purchase some raw material from the selected suppliers. Company sell its furniture through its own chain of showroom and also through famous furniture chain like Danube. n order to manage the business the company utilises various information systems. Company is using latest version of computer aided design software to help the design team in creating most attractive design of the furniture. Company is using robotics to manufacture the furniture quickly and without mistakes. The managers and employees remain in touch with each other using Skype for business and Microsoft teams. The company is also using online recruitment system that has been instrumental in saving time and cost as compared to manual recruitment system. The online recruitment system allows the HR managers to automatically eliminate the invalid job applicants and send the appropriate reply automatically to the applicants, HRIS has been used extensively in the company to get the monthly and annual reports about the employee performance evaluation and they continue using it in the same way. Company is also using Marketing Information system for the last 15 years. Company has already started using financial modules of Enterprise Resource Planning systems to integrate all information in centralized data warehouse. Company is using Point of Sales systems in all its showroom Company has a data backup system to keep back of all the sales and other transaction data. Company will continue keep using data back for routine purpose but at the same time they also started using Business Intelligence in order to analyse the huge backup data. Bi helps the company to obtain completive advantage by identifying the market trends and hidden pattern in the information that's why company has decided to invest in more powerful data mining soft wares. Company is using CRM for the sending regular birth day wishes by the email to the customers. CRM also haar mer in identifisinn stantial maand Company is using CRM for the sending regular birth day wishes by the email to the customers. CRM also helps company in identifying potential customers and making more effective marketing campaigns. Company is also using web based system to let the customer ask the question or give the feedback. The chat facility helps the customer to discuss their with the company employees. Company has provided FAQ facility also on its websites. Company is also using Network management system to monitoring the bandwidth usage and adjust the resources allocated to user as per their requirement. System also monitor the attempts of unauthenticated login and informs the Network manager immediately for the action. Company has been using EDI systems since decade to achieve competitive advantage over the competitor who were using manual ordering system. However now the competitors have also started using EDI so the company is not getting any more competitive advantage and they are thinking of using advanced XML system. Company is worried about losing its competitive advantage as new competitors have arrived and sales is also dropping slowly. Company is not sure of the sales decline because there can be different reasons behind it. The manufacturing manager is suggesting some suppliers might have reduced the quality of the wood without reducing the price. They are also thinking about the robotics manufacturing not giving the finesse required for antique furniture Company also has doubt about the design team not creating beautiful design any more. These are only assumptions and not the conclusion. Company is planning to use value chain model to uncover the real cause of weakness and regain competitive advantage. Question 1. Draw Best furniture value chain model. Evaluate the information systems used for each secondary activity of Best furniture's value chain. Question 2.Evaluate how Best furniture is using IT to add value to each of the primary activity. Propose use of Information Systems to the primary activity that is not discussed in the case. Question 3. Propose how the value chain model can be used to improve the company weakness. SIS Automated Office Systems Management and Administrative Services SIS Employee Skills Databases Human Resources Management Support Activit. ies sis Computer-Aided Design SIS Electronic Data Interchange with Suppliers Technology Development Procurement of Resources Comp etitive Advan- tages SIS Automatic SIS. Computer sis Online Warehouse Aided Mig Data Entry SIS Market Analysis Primary Activit- ies SIS Diagnostic Services