Solve these questions depending on the study case!!!!!

Solve these questions depending on the study case!!!!!

CASE STUDY 1.1 MANISS CAF - YOUNG OMANI ENTREPRENEUR CLIMBS UP SUCCESS LADDER

People say that coffee is always a good idea. Maisa Al Adawi, a young Omani entrepreneur proved three years ago while having coffee with her friends that coffee can also bring good ideas after which she decided to set up Manis Caf.

We opened Manis Cafe and Catering by Manis in response to a gap for a healthy gourmet dining experience in the market, said Al Adawi.

Following the opening of the second outlet in Sohar, Al Adawi announced the launch of a third branch in Al Mouj Muscat, which has started operational in February 2016. After taking a shot at scaling young ventures, the team of three said that food industry in Oman is ever-changing and being an entrepreneur means they are constantly evolving and setting trends in the kitchens and beyond.

Steady growth

Weve built the company from scratch and have grown steadily since, she said, adding that Manis is also the nickname of her sister Manahil.

Our goal was to create a place where one can savour lifes small moments, Al Adawi added.

The mother of three pointed out that starting a business from scratch has given her the freedom to be creative and the opportunity to learn quickly and react to customers needs.

The entrepreneur said Manis Cafe is live and active on all social media platforms and has a website to promote and market the cafs menu and catering services.

Travelling the world and following what weve dubbed as the new food movement inspires us to be innovative and to offer new foods and preparation methods at our cafes and catering service, Al Adawi stated.

Asked about how networking helped her step up her game, Al Adawi said networking has helped her foster relationships with new clients and maintain relationships with the existing ones in a personal way.

Through networking, we have had many referrals for our catering service and word about our and cafe has spread organically, she said, adding that meeting and interacting with clients, suppliers, friends and bankers face to face, had helped the brand retain a personal human identity. Al Adawi will join hundreds of high-level business leaders at a B2B (business-to-business) networking event.

Billed as the most influential business networking event in Oman, B2B was held on February 9, 2016, with this years special theme entitled, Leadership.

Questions for discussion: 1. What is the motivational factor behind the creativity of Maisa Al Adawi? 2. What are the key benefits of networking in the success of her business? 3. Do you think Maisa Al Adawi is successful in his business? If yes, explain