Some additional things to consider: Which markets align with our current place in the market? Where are buyers that we have yet to reach? What are the pros and cons to expanding our operations domestically or internationally? What potential competitors exist in new locations? Are there conferences/events to attend and market to find potential events? Are their outlying industries that need timing or RFID tracking that we should consider? Market research, analysis, and recommendations Strategy formulation and implementation y Disruption and adaptation International expansion assessment Business model design External analysis of environmental forces, industry structure and competitive landscape Investigating and recommending growth opportunities