Question
Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services
Some argue that retailers can be eliminated from the distribution channel because they only
add costs to the final product without creating any value-added services in the process. Do you agree with this perspective? Is it likely that consumers will make most purchases directly from manufacturers in the near future? Provide justification for your answers based on concepts
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
