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Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select amazon or aliexpress to analyse
Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select amazon or aliexpress to analyse and evaluate the following: a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding . b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market .
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