Question
Some key stakeholders of a luxury brand are forcing the company to choose a selective distribution strategy over exclusive distribution strategy with the aim of
Some key stakeholders of a luxury brand are forcing the company to choose a selective distribution strategy over exclusive distribution strategy with the aim of increasing sales. What challenges should they anticipate if they go ahead with the decision?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
