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Some manufacturers choose not to sell directly on-line because of threats from their retailers that, if they do, the retailers will drop these suppliers' lines
Some manufacturers choose not to sell directly on-line because of threats from their retailers that, if they do, the retailers will drop these suppliers' lines from their stores. This is an example of those exerting coercive power over the suppliers. Under what conditions (Market, competitiveness, and demand side) should a supplier accommodate this demand of the retailer? Consider the current pandemic scenario and the context of Bangladesh.
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