Some market associations might lead to shortcomings related with vulnerability. In light of George Akerlof's "Market for Lemons" article, the worldview model is of a dodgy recycled vehicle market. Clients without information on whether a vehicle is a "lemon" push down its cost underneath what a quality recycled vehicle would be.[123] Information imbalance emerges here, in the event that the merchant has more important data than the purchaser however no motivation to unveil it. Related