Some product brands are so well established that the entire category of products (including those made by competitors) may be called by the brand name rather than the product type. Develop two or three examples of this happening in the marketplace. In any of the cases noted, does such brand valuation give the leading brand a competitive advantage? Or does it produce confusion in the market for all products or services in that category? Provide advice to the leading brand as to how the firm can strengthen the brand name.