Question
Sometimes advertisement is adapted to fit with different cultures and different countries. Who is (are) the target market(s) of the ads? If there is room
Sometimes advertisement is adapted to fit with different cultures and different countries. Who is (are) the target market(s) of the ads? If there is room for improvement, what is the suggestion to improve?
Like Coca-Cola Ads in the USA and one middle eastern country.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
