Sony is a large Japanese corporation producing consumer electronics. It also owns a music label (Sony Music) and a movie studio (Columbia Pictures). When Sony developed new products like the compact disc (CD) player and high-definition DVD players, it also could provide the music and movies to play on these devices. This combination of business units offered potential buyers to buy related products (the media and the media player) from the same corporation.

This method of shareholder value creation through diversification is an example of:

A) Utilizing general organizational competencies

B) Transferring competencies across business units

C) Sharing resources and capabilities across business units

D) Using product bundling to sell more of each business unit's products