Question
Sony is both a brand and a company. The same holds true for Coca-Cola or Volkswagen. The term 'corporate brand' designates the profile the company
"Sony is both a brand and a company. The same holds true for Coca-Cola or Volkswagen. The term 'corporate brand' designates the profile the company wants to promote among its different audiences. The corporation gives depth and humanity to the commercial brand. For new brands, their corporate style and culture are often their best ambassador." Based on the statement, conduct an investigation report on how Bangladeshi Brands are creating them as a" Customer-oriented" brand that enhances customer loyalty. (Pick Bangladeshi company that is : Beximco for your analysis). Work count: 600 max.
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