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SONY PLAYSTATION 3 What has been Sony's strategic approach with regard to new product development? What are the key success factors in the video gaming
SONY PLAYSTATION 3
- What has been Sony's strategic approach with regard to new product development?
- What are the key success factors in the video gaming industry today? Are these the same as in the past?
- What was Sony's marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3?
- Compare the marketing program of the Nintendo Wii to the PS3. How are they different?
- What, if anything, should Sony do to turn around the sales of the PS3?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
