Sony sets its televisions at 3 price levels of BD 300, BD 600, and BD 1000. Sony is using captive product pricing.a O by-product pricing.b O market-skimming pricing.c promotional pricing.d O product line pricing.e O Producers use intermediaries because they create greater efficiency in making goods available to target markets Sequential product development has the advantage of not only being a team-oriented approach, but it is faster in bringing products to market Customer value perceptions set the price floor, and costs set the price ceiling