Sony Vaio Case Analysis

The case study is uploaded on the drive. Please check the link below and answer the questions below. Thank you. Please answer in your own wor.d.s do not co.py pa.ste

https://drive.google.com/file/d/19l1taKMJ0DLvHMz7j_be4Ii_H9YrUk_s/view?usp=sharing

a.Compare the consumer interview results with the CLUES report data. Why is there so much redundancy between the two studies? How dothe CLUES segments relate to the three identities from the interviews? How are the four key consumer goals identified inthe interviews related to the CLUESsegments? Do the combined results of these two studies help or hinder Lopez's decision?