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Sorry Seems to Be the Hardest Word 1) You are Justin Bieber's new public relations person. His image has been damaged despite attempts at apologizing

"Sorry" Seems to Be the Hardest Word

1) You are Justin Bieber's new public relations person. His image has been damaged despite attempts at apologizing publicly. He has brought you his new single "Is It Too Late to Say that I'm Sorry." He wants to know whether you think this will be effective at helping to publicly restore his image. So, you listen/watch Justin's single "Is It Too Late to Say that I am Sorry"

Thenyou re-read, the lyrics. Now you have to determine whether you think this song will be effective at conveying a public apology to his former girlfriend, Selena Gomez, which will the perhaps help restore his image. So you think it best to ask yourself if you were in a close personal relationship with someone and there was a serious transgression by that person, would you respond favorably if this was the type of apology experience you received? Would it be healing? After listening, jot down your thoughts and feelings.

Also listen to decide to listen to Taylor Swift's "Back to December" in order to compare the apology experiences.

Successful entries will a) include reference, where appropriate, to course materials on apology and b) comparing and contrasting the singers' ability to portray empathy and perspective-taking in attempting to convey a sincere apology.

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