Source: Creativity and Innovation

Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation. New York: Riverhead Books.

Watson, J. D. (1968). The Double Helix: A Personal Account of the Discovery of the Structure of DNA. Atheneum.

Surowiecki, J. (2004). The Wisdom of Crowds: Why the Many are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. New York: Doubleday.

Question: Ed Catmull at Pixar says that putting smart, creative people in the proper environment leads to good things. What are some important properties of an organization that would supply the "proper environment"? [word limit: 300]