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Source credibility is a major factor in communicationand who might be more credible than a physician. Physicians were once utilized in advertising cultural values and

Source credibility is a major factor in communicationand who might be more credible than a physician. Physicians were once utilized in advertising cultural values and attitudes have changed.

Please watch this video of an advertisement for Camels cigarettes.

More Doctors Smoke Camels Than Any Other Cigarette

https://www.youtube.com/watch?v=gCMzjJjuxQI

False Advertising as in the case of Camel cigarettes.

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