Source: https://www.exchange4media.com/marketing-news/how-the-premier-league-has-emerged-as-a-compellingmarketing-solution-for-advertisers-114545.html.

Refer to the article above to discuss the below questions . Your answer should have introduction, discussing and conclusion

QUESTION 1 ( 20 Marks)

Critically discuss the possible impact of external benchmarking the English Premier League (EPL) primary business activities. The discussion should include relevant examples from the case study.

QUESTION 2 (20 Marks)

Discuss how the EPL can achieve economies of scale by integrating technological factors into their daily business operations.