source: https://www.foodbev.comews/youngs-launches-fish-based-frozen-meals-for-kids/

l. Explain how will Young's Seafood adopt Marketing Concept as their business philosophy. {5 marks] 2. Briefly explain business environment factors that will affect Young's Seafood in marketing this new product in Malaysia. resulting: a. TWO (2} Opportunities b. TWO (2} Threats (10 marks] 3. Young's Seafood plans to export this new product to Malaysia. a. Describe its target market based on suitable elements of bases of segmentation of end consumer. {4 marks] b. Recommend THREE (3} value propositions to compete with other brands. [6 marks} 4. Describe TWO [2) possible factors that will influence the purchase behavior of Young's Seafood shbased frozen meal. [5 Marks) [Tolul Marks: 30 MARKS]