Source: Marketoonist.com. [website] https://marketoonist.com/2017/01/customer-centric.html {Retrieved on 02 May 2022]

Question

3.1 Checkers is a customer-centric brand, and as a customer-centric brand, they make use of the five (5) principles of customer strategy. Analyse how the principles are incorporated by Checkers within their customer strategy. Provide practical examples of each principle.

3.2 A data-driven view of the customer allows a business to move from organisations-centric to customer-centric thinking. Discuss how you would nullify the disadvantages of a data-driven organisations.