Sourced from documents Shouldice Hospital Limited's principal income/market is the operation of hernias to patients who need these services. Over the last few years the demand for these type of services have increased as the medical procedures have become more effective and recognized by more costumers. The biggest way that Shouldice Hospital creates growth is through word of mouth, as other types of advertising might increase demand for the services, and service quality could become lower. The company only tries to target a target audience that can afford the operation (to reduce credit liabilities) and offers operations at lower costs than general hospitals sense all their resources are concentrated in one type of service. Sense the company charges less than possible service alternatives, they are very successful in attracting customers in need of this service that the demand for is in an upwards trend. If the company is able to satisfy the increasing demand without affecting service quality, they could become more profitable. Step-by-step explanation Generated by AI Shouldice Hospital is successful due to its specialization in hernia operations, which has seen increased demand over the years. This specialization allows them to provide more effective and recognized services, leading