Southern Digital, Inc. The Southern Digital, Inc. produces a high-quality computer chip. Unit production costs (based on capacity production of 100,000 units per year) follow: Direct material $50 Direct labor 20 Overhead (20% variable) 10 Other information: Sales price 100 SG&A costs (40% variable) 15 7. Refer to Southern Digital, Inc. Assume, for this question only, that the Memory Division is producing and selling at capacity. What is the minimum selling price that the division would consider on a "special order" of 1,000 chips on which no variable period costs would be incurred? Answer should be $94. Need help to breakdown.