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Southern Gas Company ( SGC ) is preparing to bid for oil and gas leasing rights in a newly opened drilling area in the Gulf

Southern Gas Company (SGC) is preparing to bid for oil and gas leasing rights in a newly opened drilling area in the Gulf of Mexico. SGC is trying to decide whether to place a high bid of $16 million or a low bid of $7 million. SGC expects to be bidding against its major competitor, Northern Gas Company (NGC), and predicts NGC to place a bid of $10 million with a probability of 0.4 or a bid of $6 million with a probability of 0.6. Geological data collected at the drilling site indicates a 0.15 probability of the reserves at the site being large, a 0.35 probability of being average, and a 0.50 probability of being unusable. A large or average reserve would most likely represent a net asset value of $120 million or $28 million, respectively, after all drilling and extraction costs are paid. The company that wins the bid will drill an exploration well at the site for a cost of $5 million.

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