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Southwest Airlines hires people who are fun - loving and outgoing, who enjoy interacting with other people because putting fun into air travel is an
Southwest Airlines hires people who are funloving and outgoing, who enjoy interacting with other people because putting fun into air travel is an essential ingredient of the company's culture. From a marketing perspective, this is an example of
a The philosophy that the marketing orientation should permeate the organization, thereby making every employee responsible for customer satisfaction.
b The philosophy that employees will be willing to accept lower wages if they have fun at work.
c The philosophy that an organization's culture is the primary determinant of its marketing plan.
d The philosophy that when interpersonal relations at work are more amiable, everything will run more smoothly.
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