Southwest Airlines is an excellent marketing companyRecently, the marketing manager employed a market researcher to identify the jobs$-$to$-$be$-$ done for a new target market white collar business executives $($ Exec's$)$One of the answers below implies that the researcher didn't understand the research problem that the marketer wanted addressed by the research projectWhich of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem?

Exec's want the highest possible on$-$time performance.

Exec's aren't as concerned about lost baggage because they generally carry it on$-$ board with them.

Exec's value point$-$to$-$point routes rather than going through airline $"$ hubs.

Exec's will use on$-$ board wifi

$2.$ Retail$-$store assortments have grown more alike leading conventional chains to increase service and locations. This has created an opportunity for new low$-$price, low$-$service competitors

True

False

$3.$ With the opening and growth of retail health insurance centers around Florida, marketers at Blue Cross Blue Shield of Florida should watch out for...

the centers losing their uniqueness as competitors copy the idea with centers of their own.

brokers moving their business to other carriers in protest of the competition that these retail centers pose to them.

positive publicity stemming from the uniqueness of buying health insurance at a retail "store $."$

all of the above

$4.$ A price elasticity graph reveals :

that demand will always increase as price decreases and visa versa $.$

the volume of sales likely at various price points.

opportunities to increase demand at higher prices

that sales volume varies based on demand