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Southwest Airlines is an excellent marketing companyRecently, the marketing manager employed a market researcher to identify the jobs - to - be - done for

Southwest Airlines is an excellent marketing companyRecently, the marketing manager employed a market researcher to identify the jobs-to-be- done for a new target market white collar business executives ( Exec's)One of the answers below implies that the researcher didn't understand the research problem that the marketer wanted addressed by the research projectWhich of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem?
a.Exec's want the highest possible on-time performance.
b. Exec's aren't as concerned about lost baggage because they generally carry it on- board with them.
c. Exec's value point-to-point routes rather than going through airline " hubs.
d. Exec's will use on- board wifi

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