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Southwest Airlines is an excellent marketing companyRecently, the marketing manager employed a market researcher to identify the jobs - to - be - done for
Southwest Airlines is an excellent marketing companyRecently, the marketing manager employed a market researcher to identify the jobstobe done for a new target market white collar business executives Exec'sOne of the answers below implies that the researcher didn't understand the research problem that the marketer wanted addressed by the research projectWhich of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem?
aExec's want the highest possible ontime performance.
b Exec's aren't as concerned about lost baggage because they generally carry it on board with them.
c Exec's value pointtopoint routes rather than going through airline hubs.
d Exec's will use on board wifi
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