Question
Southwest Airline's Mission Statement: Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit .
Southwest Airline's Mission Statement:
"Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."
Click on theSouthwest video linkto view the short video on the Southwest promise.
https://www.youtube.com/watch?v=FDsH-_B7fEE&feature=youtu.be
After viewing the video is Southwest living up to the promise in the mission statement.? Why or why not?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
