Southwest scenario

Based on your reading of the Southwest case, discuss $($and describe below$)$ each of Porter$$s five forces. It is important to remember in which industry Southwest operates to apply the Five forces framework.

You may find the checklist on page $56$ of the textbook helpful. You need not write out every item on the list, but do provide an overall assessment. You may also want to complement your knowledge of the company and the airline industry by researching other sources.

$1.$ How high is the threat of new entrants to Southwest and the airline industry? Why?

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$2.$ How high is the power of buyers in the airline industry? Why?

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$3.$ How high is the power of sellers in the airline industry? Why?

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$4.$ How high is the threat of substitute products to Southwest and the airline industry? Why?

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$5.$ How intense is the competitive rivalry in the airline industry? Why?

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$6.$ Is this an industry you would want to be in$?$ Why? Does the $($un$)$attractiveness of an industry necessarily determine whether a firm in that industry can succeed $($or not$)?$