Southwestern University Football Game Attendance, 2010-2015
	2010		2011		2012
Game	Attendees	Opponent	Attendees	Opponent	Attendees	Opponent
1	34,200	Ric	36,100	Miami	39,500	USC
2a	39,800	Texas	40,200	Nebraska	46,500	Texas Tech
3	38,200	Duke	39,100	Ohio State	43,100	Alaska
4b	26,900	Arkansas	25,300	Nevada	27,900	Arizona
5	35,100	TCU	36,200	Boise State	39,200	Baylor
	2013		2014		2015
Game	Attendees	Opponent	Attendees	Opponent	Attendees	Opponent
1	41,900	Arkansas	42,500	Indiana	46,900	LSU
2a	46,100	Missouri	48,200	North Texas	50,100	Texas
3	43,900	Florida	44,200	Texas A&M	45,900	South Florida
4b	30,100	Central Florida	33,900	Southern	36,300	Montana
5	40,500	LSU	47,800	Oklahoma	49,900	Arizona State

1. Calculate the average attendance per game for each season
2. Using the average attendance from the previous three-years (2013 through 2015), develop Weighted Moving Average forecast for the 2016 and 2017 seasons using the weights of (.5  *most recent*/ .3 / .2).

President Wisner is concerned with demand yield (total revenue) for the season. Look at your average attendance per game for each season. Which games do you notice are consistently above average and which below? Without calculating numbers, we can see a seasonal pattern in the data. In addition to President Wisner’s proposal to increase prices 5%, consider the economic theory of supply & demand and make a recommendation for the peak and valley of seasonality to further increase revenue. Use your data as evidence to support your recommendation.