SPACE Matrix

• What is each analysis?
• How would you explain what strategies you recommend, given your SPACE analysis? Avoid generic, vague terms such as market development.

	Internal Analysis:					External Analysis:
	Competitive Position (CP)					Industry Position (IP)
	Market Share				?	Growth Potential				?
	Product Quality				?	Financial Stability				?
	Customer Loyalty				?	Ease of Entry into Market				?
	Variety of Products Offered				?	Resource Utilization				?
	Control over Suppliers and Distributors				?	Profit Potential				?
	Competitive Position (CP) Average				?	Industry Position (IP) Average				?