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SPACE Matrix What is each analysis? How would you explain what strategies you recommend, given your SPACE analysis? Avoid generic, vague terms such as market
SPACE Matrix
- What is each analysis?
- How would you explain what strategies you recommend, given your SPACE analysis? Avoid generic, vague terms such as market development.
Internal Analysis: | External Analysis: | |||||||||
Competitive Position (CP) | Industry Position (IP) | |||||||||
Market Share | ? | Growth Potential | ? | |||||||
Product Quality | ? | Financial Stability | ? | |||||||
Customer Loyalty | ? | Ease of Entry into Market | ? | |||||||
Variety of Products Offered | ? | Resource Utilization | ? | |||||||
Control over Suppliers and Distributors | ? | Profit Potential | ? | |||||||
Competitive Position (CP) Average | ? | Industry Position (IP) Average | ? |
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