Space X was the place that housed the design and build of Tesla. Franz Holzhausen was the automotive designer who contributed to the imagination of Elon Musk's vision. Together the designer and the visionary contributed to build the revolutionary electric cars. Musk's vision to change the world and contribute to saving it attracted the right stakeholders. Musk's plan involved the following: - 1. Build sports car 2. Use that money to build an affordable car 3. Use that money to build an even more affordable car 4. While doing above, also provide zero emission electric power generation options

Elon Musk took to the stage on March 2016 to present the Tesla design. Customers cheered. At the end of that evening Tesla had received 500 000 orders. The Tesla team devised a plan to start making these cars. The team's objective was to produce a few thousand by the end of 2017 and to boost that capacity week by week. The objectives alone seemed unreasonable. To design and manufacture a car generally takes 5 to 7 years. The process of getting the right suppliers that build the parts that will ultimately get put together in a factory which would then be tested and trialed before manufacture is very complex. In order to achieve the goals, set out by the demands of Tesla's market place, required organizational competency and agility. Tesla's broad differentiation strategy is a long term play, with a focus on electric automobile automation, battery technology, and environmentally friendly products such as solar roof tiles. Tesla's strategy was directed at lowering manufacturing costs and costs of goods sold, to ensure business' sustainability. This required Tesla's different departments within the company to work on seemingly unrelated tasks that ultimately contributed to overall company goals. Tesla flattened the structure that allowed information to flow quickly and organization learning in rapid pace.Tesla not only adopted a vertical integration process but also pursued direct sales and service. (extracted from the book Power Play, Elon Musk, Tesla and the bet of the Century With regards to the above extract you need to develop an integrated project management approach to manufacturing a car. QUESTION TWO (30) Explain why the successful achievement of organizational strategy requires the use of projects. When answering this question, make reference to the case study highlighted above.