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Spare Parts Enterprises has created a new virtual reality system and is preparing to go to market. Believing there is high demand and limited competition,
Spare Parts Enterprises has created a new virtual reality system and is preparing to go to market. Believing there is high demand and limited competition, the product management teams set a high price point for the system. Which of the following pricing objectives is Spare Parts most likely using? quality leadership market skimming short-term profit market penetration
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