Special Topics

• Differentiate salesmanship from sales management.
• Differentiate the skills needed to become a good salesman and a good sales manager.
• Explain the 4 methods in setting the advertising budget.
• Explain the different ways of handling sales objections. Give examples for each.
• Explain the different kinds of closing in sales. Give examples for each.
• Choose a product that you would like to sell. Think of a prospect. Describe your product and prospect. Generate sales pitch appropriate to your chosen product and prospect.
• Explain and differentiate search attributes, experience attributes, and credence attributes of services.
• How can you balance the supply and demand of services during peak and lean seasons?
• How should you handle an irate customer?
• How would you handle jaycustomers?