Special Topics in Marketing Management

1. Explain the 5 dimensions of service quality.
2. Explain the analogy between a service business and a theater.
3. It advisable to engage in a price war with competitors? Why or why not?
4. Do a digital marketing campaign for Hany (milk chocolate).
5. Do you consider having a Facebook fan page of your brand or posting an ad/picture of your brand in Facebook/Instagram/other social media a viral campaign already? Why or why not? What constitutes a viral campaign?

Thank you!!!