Specifically, you must address the following rubric criteria:

Chocolate Bliss is launching a new product, develop a marketing plan for it.

• Product Selection
  • gourmet truffles with fruit, herb, and flower extract infusions
• Demographic and Psychographic Characteristics
  • Conduct target-market research to determine who the potential buyers of your chosen product are, and research to identify the key demographic and psychographic characteristics that will allow to understand the buyers' needs, wants, and preferences so it can be marketed to them effectively.
  • Identify the following demographic characteristics, based on the research: age, gender, occupation, level of education, income level, marital status, and number and age range of children.
  • Identify the following psychographic characteristics, based on the research: hobbies and interests, wants, current product-related buying behavior, goals, product-related preferences, shopping preferences, and lifestyle.
• Persona
  • Based on the research, one fictional persona that represents members of the target market. A persona is a portrait of a typical example of an actual person who is a part of the target market.
    • Persona should be an accurate representation of individuals that belong to the target market.
    • Persona must include all of the required elements:
    • Describe the Persona's Location
    • Describe the Persona's Marital Status
    • Describe the Persona's Occupation and Income
    • Describe the Persona's Education
    • Describe the Persona's Hobbies and Interests
    • Describe the Persona's Wants and Preferences
    • Describe the Persona's Personal and Professional Goals
    • Describe the Persona's Shopping Habits and Preferences
    • Describe the Persona's Lifestyle-Related Habits and Preferences
    • Choose Your Persona's Name and Age
  • Sources should be cited