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Spectra Inc., an automobile manufacturer, is interested in measuring the customer satisfactio of car owners. It decides to collect data from new purchasers of Spectra
Spectra Inc., an automobile manufacturer, is interested in measuring the customer satisfactio of car owners. It decides to collect data from new purchasers of Spectra cars on attributes such as car's design, price, gas milage, and quality of materials. In the questionnaire, Spectra Inc's manager asked participants to allocate points across the four attributes to reflect the relative satisfaction of the customers for each attribute. In this scenario, the new purchasers of Spectrum cars are responding to what kind of scale?
A noncomparative scale
A Likert scale
Estimated sample variance
A constantsum scale
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