Speculate the decision process and influences the consumers of Coca- Cola or Pepsi Cola would go through when they are considering to purchase the said beverages.

QUESTION 2 (2.5 marks) Explain the "self-identity" theory that Coca- Cola explored in adopting the "Coke for all" campaign.

QUESTION 3 (2.5 marks) From the perspective of Culture Dimension Analysis explain why "Coke for all" became their source of sucess in improving its performance in the Thai market