Spend a minute or two and think about your favorite brand; something that you have recently purchased and possibly purchase often. Now, go to the website for that brand or company and locate their mission statement and/or the value proposition.  You may have to peruse their annual report but it is there.  Once you have found the mission statement locate one promotional piece related to the brand.  Now, discuss how the mission statement, value proposition, and promotional piece are strategically related.  Support your rationale with materials from the text and from the module.