Spend an amount for search engine advertising that exceeds the industry average in the Europe$-$Africa region Win sufficient celebrity endorsement contacts to achieve celebrity appeal ratings that are higher than the industry average in the Europe$-$Africa region

Provide free shipping to online buyers

Deliver online orders for branded footwear within $2-3$ business days instead of the standard $5-7$ business days

Offer branded footwear that has a higher S$/$Q rating than the industry average in the Europe$-$Africa region