Spirit Airlines: Home of the Bare Fare

Spirit Airlines competes as an ultra$-$low$-$cost carrier $($ULCC$)$ and does so by "unbundling" extra services from its basic fare. As a result, things that other airlines include in their prices $($for example, carry$-$on bags$)$ cost extra on a Spirit flight. This approach allows Spirit Airlines to keep prices low, attracting a different type of customer who values price above comfort and amenities.

Click the $$ button to watch the video. Then answer the questions that follow.

$-4$:$36$

$1$x

First$-$time Spirit Airlines customers sometimes don$$t understand its $$bare fare$$ strategy, leading to unpleasant surprises when they check in at the airport. In terms of a SWOT analysis, this is an example of a$($n$)$