Spotify, Written by Casey T. Carney, BI Norwegian Business School.

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tuestions Case 1) Discuss the ways that Spotify satisfies customer needs 2) What aspects of Spotify's business model strengthen its value network? What aspects weaken it? 3) In what ways did Spotify grow as a solution as it completed multiple iterations of the 4) Is Spotify's freernium revenue model too risky as the company faces significant 5) What aspects of the Spotify solution make listeners' path dependent? Does the innovation life cycle? threats from other major entrants while the majority of users enjoy the free, adver- tisement-support service? Spotify service do enough to ensure loyalty to the solution? Discuss possible modifications to Spotify's revenue model to make the company more profitable while respecting the company's values (i.e., remain a low-cost provider, pay musicians, maintain on-demand access, etc) Study References Case