Question
Sprout segmented the market by targeting parents of preschoolers who wished to have an educational and entertaining experience for and with their children. Which type
Sprout segmented the market by targeting parents of preschoolers who wished to have an educational and entertaining experience for and with their children. Which type of segmentation does this describe?
| a | not selected option a Psychographic |
| b | not selected option b Benefits sought |
| c | not selected option c Income |
| d | not selected option d Demographic |
| e | not selected option e Usage rate |
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Operations Management in the Supply Chain Decisions and Cases
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
6th edition
73525243, 978-0073525242
