Sprouts grocery store analysis

External Situation Analysis

• Who are the main competitors and possible substitute competitors? What are some important competitive issues or conditions to consider in this industry?
• What current trends in the marketing environment might have an effect (positive or negative) on this company? (e.g., political, culture, social, technology, economic, demographics, natural environment).

Marketing Mix

• Discuss the other parts of the marketing mix for the company (i.e., what kind of promotion they use, how/where the products are distributed, and what kind of pricing approach they use).
• What is this company doing to be more responsible regarding the protection or conservation of the natural environment?