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Square Pharma wants to sell low priced sanitary pads to the women of rural villages in Chittagong, but the locals think that it is socially
Square Pharma wants to sell low priced sanitary pads to the women of rural villages in Chittagong, but the locals think that it is socially inappropriate to openly sell such things to people. Under such circumstances how would you design your Marketing Mix strategies for Square? Keep in mind these are rural women from the lower socio-economic groups. These people are usually deprived of various essentials of like and are not that willing to spend their money in something like sanitary pads. .A. Describe the Target Customer Profile B. Product Strategies .C. Price Strategies D. Place Strategies E. Promotion Strategies
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