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Squatty Potty can apply the lessons from their successful unicorn video campaign to future promotions in a number of ways. Here are a few ideas:
Squatty Potty can apply the lessons from their successful unicorn video campaign to future
promotions in a number of ways. Here are a few ideas:
First and foremost, to further fortify its position in the market, Squatty Potty should refine its approach
to resonate more effectively with its primary target audience, often referred to as the "mother market."
This entails the creation of campaigns and messaging that intimately address the unique needs and
preferences of this core demographic.
Furthermore, a meticulous examination of data analysis revealed limitations stemming from
variances in sample sizes across various targeting criteria. Recognizing these gaps is crucial, and
Squatty Potty should undertake measures to rectify these issues, guaranteeing the collection of
representative and statistically reliable data.
To pave the way for future marketing success, Squatty Potty must prioritize the enhancement of data
collection and feedback mechanisms. The precision and comprehensiveness of data are
irreplaceable, and it is advisable to harness advanced analytical tools and implement customer
relationship management CRM systems to streamline data collection in realtime.
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