Squatty Potty can apply the lessons from their successful unicorn video campaign to future

promotions in a number of ways. Here are a few ideas:

First and foremost, to further fortify its position in the market, Squatty Potty should refine its approach

to resonate more effectively with its primary target audience, often referred to as the "mother market."

This entails the creation of campaigns and messaging that intimately address the unique needs and

preferences of this core demographic.

Furthermore, a meticulous examination of data analysis revealed limitations stemming from

variances in sample sizes across various targeting criteria. Recognizing these gaps is crucial, and

Squatty Potty should undertake measures to rectify these issues, guaranteeing the collection of

representative and statistically reliable data.

To pave the way for future marketing success, Squatty Potty must prioritize the enhancement of data

collection and feedback mechanisms. The precision and comprehensiveness of data are

irreplaceable, and it is advisable to harness advanced analytical tools and implement customer

relationship management $($CRM$)$ systems to streamline data collection in real$-$time.